A new brand overhaul helps transform a monument wholesaler into a market leader

Salem Stones, a national supplier of granite and bronze memorials, was centered on transforming their brand and marketing strategies. As the lead designer and creative director, I led a 10-person team to completely overhaul their brand identity, redesign their website, and craft compelling content that conveyed their unique commitment to end-to-end B2B services. 

Agency
100 Yards


Roles
Logo Design
Visual Design
Art Direction
Creative Direction

Brand Guidelines
UX/UI
Project Management
Trade Show Booth Design

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At the heart of the Salem Stone brand is an "S" formed by a single line, representing their "mine to monument" promise to customers, and life's journey from beginning to end.

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