A rebrand visualizing “the pipes” that exchange health data accurately, efficiently, securely, and at scale.


Warning: Trying to access array offset on value of type bool in /home/marclevi/public_html/wp-content/themes/semplice/includes/shortcodes.php on line 97

Warning: Trying to access array offset on value of type bool in /home/marclevi/public_html/wp-content/themes/semplice/includes/shortcodes.php on line 97

Warning: Trying to access array offset on value of type bool in /home/marclevi/public_html/wp-content/themes/semplice/includes/shortcodes.php on line 97

Leading API platform Vericred needed to better communicate its expertise in streamlining the health insurance and employee benefits industries, reflecting its monumental growth and mission as innovation catalysts.

Following a $23 million infusion from a Series B funding round, my mission was to transform Vericred into Ideon — and make it noticeable. I was trusted to lead a wide-ranging team of marketers, developers, technologists, and designers in creating a robust visual identity.

Roles
Logo Design
Visual Design
Art Direction

Creative Direction
UX/UI
Project Management
Print Collateral
Trade Show Design
Digital Marketing

Agency
100 Yards

 

At the heart of this brand transformation lies a distinctive logo, featuring the fusion of "e" and "o" to symbolize the seamless sharing of critical data and the flow of information that Ideon facilitates.

33

An innovative website was created, boasting high interactivity, intricate animations, and parallax scrolling to provide seamless navigation for visitors.

[unex_ce_button id="content_ff9tku94e" button_text_color="#000000" button_font="custom_one" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="6px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://ideonapi.com" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Launch site[/ce_button]
folderfolder
ideon_glossaryideon_glossary
ideon_brochureideon_brochure
ideon_cardsideon_cards