A minimalist identity for a maximalist photographer

Photographer James Porto is a master at capturing and creating images beyond your wildest dreams. Some of his imagery captures the spectacular real world in ways that most cameras cannot. Other images depict fantasies that could never exist in reality but tantalize our minds. In order to showcase this astonishing work, we created the memorable device of “Real” and “Unreal.” This clever divide became a device we could use in direct mail pieces, ad campaigns, and navigation online. We also helped him conceptualize new images which would create a more emotional connection, such as "Subway Love" pictured above.

Project
360° Branding

Agency
MSLK

Role
Design
Art Direction
Creative Direction
Project Management
Production Supervision