Bold design helped a premium luggage brand resonate globally

Tumi needed an attention-grabbing retail display system to activate their international store windows. Using combinations of seasonal messaging and product promotions, I lead two different design teams towards a variety of on-brand solutions. Some campaigns captured the essence of international travel, while others used holiday imagery to resonate globally. One design introduced a new handbag line for Valentine’s Day with the message “Passion for Travel” on hanging translucent plexiglass.

Project
Tumi Luggage Seasonal Retail Signage Campaigns

Agencies
MSLK, Nestor Stermole

Role
Design
Art Direction
Project Management

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