Bold design helped a premium luggage brand resonate globally
Tumi needed an attention-grabbing retail display system to activate their international store windows. Using combinations of seasonal messaging and product promotions, I lead two different design teams towards a variety of on-brand solutions. Some campaigns captured the essence of international travel, while others used holiday imagery to resonate globally. One design introduced a new handbag line for Valentine’s Day with the message “Passion for Travel” on hanging translucent plexiglass.