Simplicity & beauty work hand-in-hand to educate and inspire customers
Much like paint, makeup is only a medium: even the best product cannot create a masterpiece. The secret lies in how you use it. Maybelline, the world’s leading cosmetic brand, came to my team at MSLK to help with consumer education. This would not only help aid in the purchase of the right products, but would also provide application tips and professional-level techniques. We worked to create new promotions and educational tools across a variety of media.