Simplicity & beauty work hand-in-hand to educate and inspire customers

Much like paint, makeup is only a medium: even the best product cannot create a masterpiece. The secret lies in how you use it. Maybelline, the world’s leading cosmetic brand, came to my team at MSLK to help with consumer education. This would not only help aid in the purchase of the right products, but would also provide application tips and professional-level techniques. We worked to create new promotions and educational tools across a variety of media.

 

Project
Application Guide
Magalogue
POP Display
Consumer Ads

Agency
MSLK

Role
Design
Art Direction

Creative Direction
Project Management
Production Supervision

Maybelline-Flipbook1Maybelline-Flipbook1
Maybelline-Book-2Maybelline-Book-2
Maybelline-Lookbook-CoverMaybelline-Lookbook-Cover
Maybelline-Lookbook-Spread-1Maybelline-Lookbook-Spread-1
Maybelline-Lookbook-2Maybelline-Lookbook-2
Maybelline-Lookbook-3Maybelline-Lookbook-3
Maybelline-Point-of-PurchaseMaybelline-Point-of-Purchase
Maybelline-moisture-ad-folded-2Maybelline-moisture-ad-folded-2
Maybelline-moisture-ad-folded-1Maybelline-moisture-ad-folded-1