An organization redefined by what it resolved to strike out
Don’t let the name fool you — Friends of Animals takes a hard stance on animal rights. Established in 1957, the organization has transformed the animal rights movement. What it hadn’t done was promote their great work. The new brand positioning I lead them to finally gives the organization a visual platform that “strikes out” animal abuse. This flexible identity plays out well across all media — from social media through to “Action Line,” their quarterly publication which my team and I completely redesigned and advised on content.