An organization redefined by what it resolved to strike out.
Don’t let the name fool you — Friends of Animals takes a hard stance on animal rights. Established in 1957, the organization has transformed the animal rights movement. What it hadn’t done was promote their great work. The new brand positioning I lead them to finally gives the organization a visual platform that “strikes out” animal abuse. This flexible identity plays out well across all media — from social media through to “Action LIne,” their quarterly publication which my team completely redesigned.

 

Project
Friends of Animals Branding

Agency
MSLK

Role
Logo Design
Creative Direction
Art Direction
Layout Design
Project Management

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