By focusing on a photographer’s strengths, I was able to refocus the voice of his brand

Photographer William Geddes is an accomplished NYC-based photographer known for shooting  people as well as architectural interiors. In an effort to merge those passions, my team and I helped reestablish him not as an individual, but as a brand. Focusing on the terms "Life + Style" became a clever alternative to the traditional industry-standard approach of always using one's name.

Project
William Geddes Branding, Website

Agency
MSLK

Roles
Creative Direction

Art Direction
Project Management

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