A total recasting of a classic, 110-year-old American brand.
In 2008, my team at MSLK helped Wigwam undergo the most extensive brand repositioning in the company’s history. Armed with extensive research, we restructured the brand architecture, bringing two sub-brands back under the Wigwam name. In 2012, we helped recapture market share from competitors and tap into the fundamental passion and motivation driving Wigwam’s core audience. The radical new design recast the brand as “The Performance Sock Company” — a point of difference evident in every pair of socks they manufacture.

Project
Wigwam Mills Rebranding, Packaging, Website

Agency
MSLK

Role
Creative Direction
Art Direction
Packaging Design
Product Naming
Project Management
Relationship Management

tpsctpsc
mslk-wigwam-packaging-1mslk-wigwam-packaging-1
mslk-wigwam-packaging-2mslk-wigwam-packaging-2
mslk-wigwam-casual-packagingmslk-wigwam-casual-packaging
ww-strategyww-strategy
404205_10150600268808993_1322252376_n404205_10150600268808993_1322252376_n
mslk-wigwam-website-1mslk-wigwam-website-1
mslk-wigwam-website-3mslk-wigwam-website-3
mslk-wigwam-website-4mslk-wigwam-website-4