A series of disruptive art helping to raise awareness on plastic overconsumption

Designers are compelled to use our talents to raise awareness about the environmental issues facing the world today. My studio, MSLK, spearheaded a series of eco-art installations which exposed one second of US consumption of ”seemingly” disposable single-use plastic items. Of course, plastics never biodegrade! 2,663 Urban Tumbleweeds, Watershed, and Take-Less were all large-scale installations which became known collectively as “Urban Interventions” in the art community, have been very effective in gaining attention worldwide, and have been featured in magazines, blogs, books, as well as television. 

The greatest honor came from the AIGA, who awarded Watershed the prestigious AIGA (Re)Brand Award For Sustainable Design, as well as a Making the Case award for MSLK's awareness efforts.

Project
2,663 Urban Tumbleweeds
Watershed
Take-Less

Agency
MSLK

Role
Concept
Design
Art Direction

Creative Direction
Project Management
Production Supervision

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