I helped a social media network build their brand based entirely on the rating of desire
Tengrade sought to create a new paradigm rather than wait for some other social media platforms to create a “hate” or a “love” button — a frustration shared by many. Tengrade allows you to place an exact number from 0 to 10 on how you feel about any subject. In addition, users can see how others inside and outside their peer group rated the same item. My team and I worked with Tengrade to develop the brand identity as well as user experience online and social plug-ins. Our objective was to help users visualize data, creating the Tengrade “Tornado,” a visualization of how inherently positive or negative someone might be when viewing their cumulative ratings.