Helping an ingestible beauty brand sparkle
“Radiate beauty from within.” This is the hope of every woman, and the inspiration behind the ingestible beauty beverage, Sparkle. Sparkle’s main ingredient is a collagen peptide clinically proven to reduce fine lines and improve skin elasticity. Sparkle’s brand experience engages followers in a whole new movement toward better living, starting each day with a refreshing glass of goodness and renewed optimism. My team began by creating a name and brand identity that naturally stands out among a sea of institutional and unemotional competitors.