A new publication design helps triple a professional haircare brand’s growth

My design team helped Redken's marketing department by redesigning their #1 sales tool, the New on 5th dealsheet. Using a variety of sell-through strategies, compelling copy and imagery, we aided Redken’s 30 marketing managers in promoting launches and stylist education. Over the course of our five years and over 60 issues, I art directed photo shoots and layouts while also creating numerous special projects and memorable promotions. 

Role
Redken “New on 5th” Dealsheet

Agency
MSLK

Role
Layout Design
Creative Direction
Art Direction
Project Management