A fun and cheeky brand identity for a greeting card company with serious cattitude
PruCheek is a brand whose sassy sense of humor fills a void in the niche market of cards for people of color. While competitors’ cards tend to focus on ethnic colors, cultural imagery, and messages of empowerment, PruCheek connects with its audience in a different way. Bold, bright, and outrageous, these cards speak the previously unspoken, giving a voice to a new generation. My task job was to help PruCheek capture the attention this product deserves.