Key ingredients became the key ingredient to a brand’s successful debut in Sephora

After success in creating a full-range of professional haircare and style products for curly hair, Ouidad wanted to bring their exclusive in-salon treatments to people’s homes. I lead my designers towards a chic new branding and packaging look for the product’s exclusive Sephora launch. We highlighted the key ingredient for each treatment visually, using photography.

Project
Ouidad Salon Series Packaging

Agency
MSLK