Key ingredients became key ingredient to a successful launch. 
After success in creating a full-range of professional haircare and style products for curly hair, Ouidad wanted to bring their exclusive in-salon treatments to people’s homes. I lead my designers towards a chic new branding and packaging look for the product’s exclusive Sephora launch. We highlighted the key ingredient for each treatment visually, using photography.

Project
Ouidad Salon Series Packaging

Agency
MSLK

Role
Creative Direction
Art Direction
Project Management

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