Rebranding for a high-end landscaper gets back to their roots.
“Mrs. Erbs,” a high-end landscaping firm, was founded by Sara Erb. When Keith Wallock purchased the company, he was concerned that the current branding did not reflect their quality of service — nor his gender. After extensive research, I proposed a name shift from “Mrs. Erbs” to the more elegant and gender-neutral, “M. Erbs.” Beyond just visuals, the new brand was given a cheeky voice in form of witty plant-based puns on every item we could find. Online, we addressed customer requests for more information and inspiration by compiling images of the company's work by garden type and creating a seasonal email newsletter. Now the M. Erbs team has a brand image that is as beautiful and sophisticated as their work.