Rebranding for a high-end landscaping company helps get back to their roots

“Mrs. Erbs,” a high-end landscaping firm, was founded by Sara Erb. When Keith Wallock purchased the company, he was concerned that the current branding did not reflect their quality of service — nor his gender. After extensive research, I proposed a name shift from “Mrs. Erbs” to the more elegant and gender-neutral, “M. Erbs.” Beyond just visuals, the new brand was given a cheeky voice in form of witty plant-based puns on every item we could find. Online, we addressed customer requests for more information and inspiration by compiling images of the company's work by garden type and creating a seasonal email newsletter. Now the M. Erbs team has a brand image that is as beautiful and sophisticated as their work.

 

Project
M. Erbs Fine Gardens Branding, Website

Agency
MSLK

Role
Naming
Logo Design
Copywriting
Art Direction
Creative Direction
Project Management

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