Branding and packaging for a new luxury beauty oil line

Avivi is a new line of body oils, scrubs, and facial serum, all containing avocado oil. The products were created to leverage the restorative properties of their natural ingredients. My team was tasked with developing the brand positioning, name, logo, packaging, art direction, and overall web experience. Stock frosted glass bottles and jars were dipped in an industrial plastic normally used to create hand grips for tools and hardware. This added both protection and a magical quality to the overall look. The outer mylar boxes feature dynamic watercolors of natural imagery, helping to brand each individual scent. Responsive website layouts feature gentle curves inspired by the dipped bottles. Carefully art-directed lifestyle and ingredient images were created to set the tone and build a mood for the brand. A contextual “buy box” moves with users to maximize sales. The elegant Avivi logo and all major typography throughout the brand are rendered in black, all-capital lettering to convey the purity of the ingredients.

In 2016 this received an American Packaging Design Award from GDUSA.

 

 

Project
Avivi Beauty Branding, Packaging, Website

Agency
MSLK

Role
Naming
Design
Creative Direction
Art Direction
Packaging Design
Project Management
Production Supervision

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