Bold, Modern and Memorable. As a creative director and designer, I’m always searching for new ways to bring these words to life — whether it’s a logo, print promotion, or digital campaign. My highly-collaborative approach draws from research and strategy. Twenty years of working alongside great talent helps, too.
As a third generation designer, I'm steeped in design references old and new. My career began at the legendary firm Chermayeff & Geismar, where I designed the Showtime logo. I went on to become a founding partner and Creative Director of MSLK. There I lead my team towards many award-winning designs, and helped launch dozens of brands. Today I take on variety of projects on my own, working directly with clients and top agencies.
The word on the street is that I’m very easy to work with, dependable, and a team player. Not limited to only visual ideas, I’m known for my witty approach to concepts, campaigns, and especially copy. Any way to humanize a brand is always a winning strategy.
My work has been awarded by the AIGA, Communication Arts, Print Magazine, The Type Directors Club, and the Webbies. I’ve had work published internationally in books and magazines. In 2006, Graphic Design USA featured me as one of their “People to Watch in 2006.” I am Board Member Emeritus of Spark Design Professionals, a non-profit organization founded in 2000 to support design business owners.
I’m based in NYC, where I live with my wife (the very talented Sheri Koetting), and our two young boys, Ashton and Grey. With ever-diminishing spare time, I can still be found playing lead guitar in several of NYC’s rock and blues bands, or sailing around the Long Island Sound.
Adobe Creative Suite, instructor-level
HTML and CSS, basic knowledge
Brand guidelines development
Brand identity systems
Brand voice conceptualization
Budgeting for project fees and production
Macintosh computer networking
Management of an 8-person studio
Presentations to C-level executives
Print production supervision
SEO Strategies for natural search
UX and UI
Web development supervision
Note for note guitar solos
Albert Einstein School of Medicine
American Museum of Natural History
John Masters Organics
Johnson & Johnson
Lampe Berger Paris
Long Island City Partnership
The May Company
The Georgia O'Keeffe Museum
Redken 5th Avenue
The Wall Street Journal
Virginia Museum of Fine Art