“Bold, modern, and memorable.”

As a creative director and designer, I’m always searching for new ways to bring “bold, modern and memorable” to life — whether it’s a logo, print promotion, or digital. My highly-collaborative approach draws from research and strategy. Twenty years of working alongside great talent helps, too.

As a third generation designer, I'm steeped in design references old and new. My career began at the legendary firm Chermayeff & Geismar, where I designed the Showtime logo. I went on to become a founding partner and Creative Director of MSLK. There I lead my team towards many award-winning designs, and helped launch dozens of brands. Today I take on variety of projects on my own, working directly with clients and top agencies. 

The word on the street is that I’m very easy to work with, dependable, and a team player. Not limited to only visual ideas, I’m known for my witty approach to concepts, campaigns, and especially copy. Any way to humanize a brand is always a winning strategy.

My work has been awarded by the AIGA, Communication Arts, Print Magazine, The Type Directors Club, and the Webbies. I’ve had work published internationally in books and magazines. In 2006, Graphic Design USA featured me as one of their “People to Watch in 2006.” I am Board Member Emeritus of Spark Design Professionals, a non-profit organization founded in 2000 to support design business owners.

I’m based in NYC, where I live with my wife (the very talented Sheri Koetting), and our two young boys, Ashton and Grey. With ever-diminishing spare time, I can still be found playing lead guitar in several of NYC’s rock and blues bands, or sailing around the Long Island Sound.

Expertise
Adobe Creative Suite, instructor-level
HTML and CSS, basic knowledge
Brand architecture
Brand guidelines development
Brand identity systems
Brand voice conceptualization
Budgeting for project fees and production
Copy direction
Digital design
Employee management
Logo design
Macintosh computer networking
Management of an 8-person studio
Naming
Photo editing
Presentations to C-level executives
Print communication
Print production supervision
Qualitative testing
Quantitative testing
Typeface identification
SEO Strategies for natural search
UX and UI
Vendor procurement
Visual audits
Web development supervision
Note for note guitar solos

Select clients
AIGA
Albert Einstein School of Medicine
American Museum of Natural History
Cardozo Law
Gracious Home
Irwin Financial
John Masters Organics
Johnson & Johnson
Lampe Berger Paris
Long Island City Partnership
The May Company
Maybelline
Mobil Oil
Mohawk Papers
The Georgia O'Keeffe Museum
Ouidad Haircare
Redken 5th Avenue
Rusk
Showtime Networks
The Wall Street Journal
Tumi Luggage
Uber
Virginia Museum of Fine Art
Wigwam Mills
Xerox Corporation

"Working with Marc and his team on over 40 issues of our monthly sales publication was truly an effective creative collaboration. The redesign led to a 13% increase in sales after the first year alone. They helped streamline the process to consistently deliver a great end product on time."

– Gloria Luna
   AVP of Marketing, 
   Redken 5th Avenue